Businesses succeed when they meet the needs of the marketplace efficiently. The unmet needs of the marketplace always present themselves in the form of problems, challenges or opportunities that exist for your customers or the people within your organisation. Enriching culture involves refining the skills of your people so that they can develop co-operative intelligence with colleagues and customers to solve problems, overcome challenges and realise untapped opportunities more creatively and effectively.
The needs of the marketplace are always the Human Needs of people. People have biological needs for food, energy, water, shelter, transport, clothing, air etc which comprise a large portion of commerce with many companies competing to meet these needs. People also have other less obvious needs which are equally as important and which strongly motivate them to work hard. Most leaders are not yet aware of the importance of these needs as motivators of high performance and are not equipped with the skills of working with them in their people.
Some examples of these human needs include: the need to be an integral part of a successful working group, the need for authentic status as demonstrated by peer group recognition of achievement. These needs further include the need for control, security and the need for purpose in their lives. A thriving business needs to know not only how to meet the needs of the marketplace but also how to meet these human needs in their workforce.
Businesses succeed or fail depending on whether their culture has the ability to meet the needs of both their workforce and their customers successfully.
The businesses and workplace organisations that succeed and thrive in the long term are always those that are proactively involved in enriching their culture.
The Human Needs is a cutting edge scientific approach that works by equipping your leadership with the skills of enriching culture which ensures that the needs of all your stakeholders are met sustainably.
In a nut shell, enriching your culture enriches the lives of your workforce, your customers and the health of your balance sheet.